Be Seen on the Web
This example is prime: See web site we designed for a local San Francisco Bay Area artist at www.robertwalkerart.com. Initially we thought the keywords watercolor paintings, original watercolors, modern art and gallery watercolors would work the best. Wow did we guess wrong! We actually found out that art gallery was the relevant term searched for the most; but there are thousands of art galleries on the web. When we refined our search to terms that reflected this artists style such as, african art, black art, African american art and African American artwork we found them more often than art gallery. Since our artist is African American, we setup some web pages with these keywords and increased his traffic many times. These were terms that were being searched for and the more specific keywords were easier to get into the top ten listing.
An additional feature that can improve site positioning is linking sites to each other. There are several sites for which reciprocal linking is conducted which optimizes their search results. There also may be some vital pages that need to be added to these sites which help the search engine find all the web pages of one site.
Submission of web sites to directories is also a possibility for higher positioning. Directories provide listings from more than one search engine and may also search online publications, a specific industry, yellow pages or specific database.